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by Jonathan Rothwell

[LINK] Yahoo almost certain to snap up Tumblr

The Verge:

According to The Wall Street Journal, Yahoo's board of directors has approved the company's widely-rumored acquisition of Tumblr in an all-cash deal worth $1.1 billion. Assuming the terms are accepted by Tumblr, CEO Marissa Mayer is all but certain to announce Yahoo's latest pickup — easily its largest to date in a spree of acquisitions and content deals — at a media event tomorrow in New York City.

Although I am confident that Marissa Meyer knows what she is doing, it is impossible not to draw parallels between Tumblr and GeoCities. Both have a relatively young, non-techie userbase. Both are full of GIFs, gaudy backgrounds and auto-playing music. Tumblr simply has more of a social-privilege brigade bent to it.

Jason Scott of ArchiveTeam famously said that he would not trust Yahoo with a backup of his own nutsack. Although the deal is seen as “mutually beneficial,” the road to a buyout and shutdown may well be paved with good intentions.

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