To my untrained eye, this seems to be the guiding principle behind Pinterest:
- Decide you’re going to do something not dissimilar to Delicious, Pinboard, et al. but with a “social” twist.
- Devise a crap pun as the service’s name.
- Create a UI that, like all skeumorphs, is superficially attractive but horrible to use.
- Stick a “beta” tag on it, because that’s hip and everything.
- Open yourself to millions of potential lawsuits from overly-litigious content creators.
- Craftily modify links to shopping sites (quietly, of course) to scrape off some cash through altered affiliate links.
- (?) Profit.
I installed the Pinterest bookmarklet a couple of weeks ago, and still have yet to “pin” anything. Maybe it’s because I usually run my browsers with the bookmarks bar hidden.
I have yet to see a compelling reason to give up 24px of my valuable vertical space to have a tiny “Pin it!” bookmarklet available. And I doubt I ever will.